Company aims to bring new flavors and experiences to consumers.
The Kraft Heinz Co. brought IHOP-branded coffee to grocery store shelves nationwide.
Made with arabica beans, the coffees are available in three varieties: signature blend, Buttery Syrup, and pancake-flavored Chocolate Chocolate Chip. All three are sold in K-Cup pods and bagged ground formats that have a suggested retail price of $7.99.
“Given Kraft Heinz's heritage with iconic coffee brands, we’re thrilled to leverage our longstanding category experience to create a premium coffee product,” said Kaitlin Roe, director of marketing at Kraft Heinz. “This partnership allows us to combine our scale and capabilities with the power of a fan favorite brand like IHOP to reach new consumers in the market.”
Heinz added four flavors to the spicy sauce category with the launch of Heinz Hot Varieties. Available nationwide, the sauce flavors include — chipotle, jalapeño and habanero — and a new Heinz Hot 57 Sauce. The Heinz Hot 57 Sauce is a jalapeño twist on the brands classic 57 sauce. It is also the first new Heinz 57 product in over 10 years.
“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, brand manager, Heinz innovation at Kraft Heinz. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”
Maxwell House, a division of the Kraft Heinz Co., added three flavors of iced lattes with foam to its portfolio. The flavors included in the new release are vanilla, hazelnut and caramel. To make the iced coffee, consumers need to add the individual packet to iced water and stir. The foaming agent is also included in the sachet.
“As iced beverages continue to rise in coffee shops, this opens a huge opportunity to continue the growth of cold in the coffee aisle at grocery stores,” said Sweta Kannan, director of marketing and coffee innovation at Kraft Heinz. “Our never-before-seen cold-stirred foam technology will allow coffee lovers to save the time and money of going to a coffee shop, and instead inspire them to unleash their inner barista by providing an easy-to-make cafe style experience with every sip in three simple steps.”
Consumers can create their own sauce combinations with Heinz Remix. The Kraft Heinz Co. created a customizable, digital sauce dispenser where consumers can personalize their sauce creations. The free-standing machine is touchscreen operated and gives consumers over 200 potential sauce combinations to choose from.
“Heinz Remix is the first customizable digital sauce dispenser to launch, a first for the sauce and foodservice category that will revolutionize consumers’ food experiences away from their homes and operators’ experiences with our products,” said Peter Hall, president of the US away from home and Kraft Heinz Ingredients, Kraft Heinz.
The Kraft Heinz Not Co. introduced “NotCheese” slices, which are a plant-based take on the classic cheese slices. The plant-based cheese slices contain no artificial flavors or dyes and are available in provolone, cheddar and American-style varieties.
The Kraft Heinz Co. launched its Homebake 425°/:30 brand, a mix-and-match collection of frozen entree, side and vegetable dishes, all of which can be cooked together at 425° F for 30 minutes.
“With Homebake 425°/:30, we’re giving consumers solutions to the pain points we all experience when cooking, and shattering the notion that there needs to be a tradeoff when it comes to quality, convenience, customization, and crave-ability,” said Alan Kleinerman, Vice president of disruption, Kraft Heinz. “As a company, we’re doubling down on disruptive and insight-led innovation. Homebake 425°/:30 is a great example of this as we redefine what’s possible for the entire frozen category.”
The Kraft Heinz Co.’s Heinz brand introduced its “Sauce Drop” concept, limited-edition sauces available at select restaurants around the United States.
The sauces are being marketed in partnership with viral sensations “who know a little something about 15 minutes in the spotlight,” according to the company. The partnerships announced so far include Rebecca Black, Kyle Craven, also known as the meme Bad Luck Brian, and William Hung, who participated in a singing competition.
The sauce flavors, which will be launched one per month, include:
The Kraft Heinz Co. introduced its Kraft Singles Apple Pie this summer. Developed in partnership with the New York-based Little Pie Co., the dessert features a single-serving pie formulated with cinnamon, nutmeg, brown sugar and Kraft Singles cheese and topped with an additional slice of melted cheese.
The Kraft Heinz Co. added a hot sauce under its new brand Tingly Ted’s. The sauce is part of a collaboration with English singer-songwriter Ed Sheeran.
The sauce is available in two varieties, including an “extra tingly” flavor. It’s formulated from a blend of red jalapeños and capsicum chilies.
“It’s rare to find someone who is as passionate about sauces as we are — and it’s no secret Ed is already one of the biggest Heinz tomato ketchup fans you can find — so when we heard he wanted to make his own hot sauce, we of course wanted in,” said Rafael Oliveira, executive vice president and president, International Markets at Kraft Heinz. “We invited Ed to collaborate and moved quickly to develop a recipe that brought his vision to life. The rest is history, and here we are with a delicious addition to our Taste Elevation platform, which is all about enhancing food with great flavor. We can’t wait for people to try it.”
Nov
2023
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