The entry doors to the new Starbucks Reserve store are made of walnut and feature a brass-rimmed porthole and concentric circles borrowed from the art for a Starbucks Reserve coffee card. The doors are emblazoned with the Starbucks Reserve logo (a star and the letter R), the Princi bakery logo and these words: “The complete and total commitment to coffee craft. The ancient practice of artisanal baking. The immersive experience of combined passions. Starbucks Reserve and Princi. Welcome.”

The café features an open layout. The floor contains flecks of amber-colored glass and mirror sprinkled into the concrete floor that help suggest a path through the store.

In the middle of the Reserve store is a floor-to-ceiling fireplace amongst rows of chairs that signals “a welcoming place to gather,” Starbucks said.

To the left, a copper art installation evokes the topography of the mountains where coffee is grown. The piece is composed of nearly 3,700 Starbucks Reserve coffee cards, which were designed to represent each coffee offering. Every card can pivot, giving the illusion of shimmering fish scales, Starbucks said.

Each coffee card in the art installation was custom designed in-house for each Starbucks Reserve coffee variety. Scattered throughout are copper cards that contain stories about Starbucks Reserve.

Behind the coffee card wall is a chef’s table room that features the story of Rocco Princi along with shelves lined with ingredients from his pantry, including cans of capers, artichokes and tomatoes and tall glass jars of preserved lemons. A favorite poem of Alda Merini, a friend of Princi, hangs in a place of honor. A large wooden chef’s table stands in the middle of the space, and a glass wall offers a look into the Princi kitchen with artisan bakers and chefs at work.

In the center of the Reserve Store is the Princi bakery and café, featuring the full Princi menu, including artisanal baked bread, cornetti, brioche, soups, salad, focaccia and pizza.

To the right of the Princi counter is another large table for gathering where visitors also have a view into the Princi kitchen through a glass wall.

To the right of the Princi bakery and café area, attached to the Reserve coffee bar, is the mixology bar, where afternoon and evening visitors may order alcoholic beverages.

The mixology bar offers traditional Italian Aperitivo – aromatic Italian cocktails – such as Aperol Spritz, Milano Torino and Negroni Sbagliato. The mixology bar also serves small plates, beer, wine and spirits.

The Reserve coffee bar offers a display of coffee craft, including myriad brewing methods such as siphon, Chemex, pour-over and Clover. A full beverage menu features everything available at Starbucks’ Reserve Roastery, in addition to new items including Nitro Draft Latte and Spiced Ginger Cold Brew on tap as well as new espresso drinks such as the Bianco Mocha.

The backdrop for the Reserve coffee bar is a dark-stained walnut and leather back-bar with hand-stitched copper wire. The wall features the Starbucks Reserve logo and these words: “The complete and total commitment to coffee craft and the ongoing pursuit of the world’s rarest, most exalted, most sought-after small-lot coffees – roasted in our Seattle Starbucks Reserve Roastery.”

To the right of the long, wood-topped coffee bar is another meeting place, the Starbucks Reserve coffee library, where visitors may “learn coffee’s story from bean to cup,” Starbucks said. The space, which may be hidden away behind a pivoting full-height wall of 1,200 bags of Starbucks Reserve coffee, houses a collection of books on the geography, flora and fauna of Starbucks coffee-growing regions.

On one wall of the Starbucks Reserve coffee library is a hand-painted siren by Jordan Kay, the artists who designed the 2017 Starbucks holiday cup.

An inside-outside fireplace provides warmth to the Starbucks Reserve coffee library as well as those sitting on the patio outside.