MINNEAPOLIS — Wicked Kitchen, a plant-based food brand, has expanded its line of frozen entrees with two new offerings.
Joining the company’s portfolio of frozen pizzas, macaroni and cheese, ice cream and seafood alternatives, the additions include Hearty Rigatoni Veg Bolognese, made with lentils, beans, a vegan cheese alternative and Beyond Meat, and Rockin’ Chili Mac, featuring black beans, vegan cheddar-style cheese and Beyond Meat. The expansion comes as part of Wicked Kitchen’s launching its whole frozen entree line into Target stores nationwide.
“We’re proud to have Wicked Kitchen products available in Target as it’s another step toward giving more access to plant-based foods to consumers,” said Pete Speranza, chief executive officer of Wicked Kitchen. “It is validating to have such strong retailers believe in our mission and in the future of plant-based foods as we continue to lead plant-based innovations with flavor-forward products that appeal to vegans and omnivores alike.”
Wicked Kitchen’s latest meals mark the latest entries in a period of rapid portfolio growth for the company, having launched 10 new products in the last year and acquiring plant-based seafood brand Current Foods in May.
“As a disruptive plant-based brand in the US and UK, we are on a mission to improve the lives of humans and animals globally by offering chef-created plant-based foods with a broader appeal,” Mr. Speranza said. “By launching even more products where we already have a presence and expanding into new markets, we will continue to grow our range of delicious options to help meet the burgeoning demand for variety and flavor in plant-based foods.”
