BATTLE CREEK, MICH. — MorningStar Farms, a Kellogg Co. brand, is launching a premium plant-based burger product.
The Steakhouse Style Burger features a thick-cut, quarter-pound patty formulated from plant protein, which mimics the beefy flavor and texture of conventional meat, according to the company. Each patty contains 42% less fat than a cooked ground beef burger and 21 grams of protein. MorningStar’s burger is ready to serve after five minutes of cooking on the stovetop, oven or in the microwave.
“We know shoppers have been seeking a premium plant-based burger option — something that's already seasoned and truly tastes like meat, but with prep simple enough to fit their busy lifestyles,” said Joe Beauprez, senior director of marketing for MorningStar’s frozen foods division. “The Steakhouse Style Burger is easy to prep, easy to cook and deliciously easy to enjoy.”
The premium offering joins MorningStar’s existing portfolio of plant-based products, including burgers, nuggets, hot dogs and sausages. Four-packs of the Steakhouse Style Burger are now rolling out into national retailers like Walmart, Publix and Target, with a suggested retail price of $9.19.
“We're excited it’s hitting shelves just in time for the fall season,” Mr. Beauprez said. “Whether it’s busy weeknights, tailgates or a peaceful night at home, these burgers are perfect for it all and provide that elevated taste we all love.”
