LOS ANGELES — After a decade without any new additions to its in-shell product line, Wonderful Co. snack nut brand Wonderful Pistachios has unveiled In-Shell Seasoned Salt pistachios.
Wonder Pistachios created the product to help drive incremental sales increases and bring new consumers into the category, according to the company. The snack nuts feature a blend of garlic, onion and paprika seasonings, and the pistachios are available in 14-oz and 44-oz varieties designed for sharing.
“Consumer demand dictates the need for flavorful varieties when purchasing snacks,” said Diana Salsa, associate vice president of marketing for Wonderful Pistachios. “With Seasoned Salt, we are excited to spice up the snack aisle and give consumers something new to enjoy during game days.”
Wonderful Pistachios In-Shell Seasoned Salt are now rolling out into retailers nationwide. The company plans to support the launch through a social media advertising campaign, in-store displays and in-store trial programs at specific retailers.