PEMBROKE PINES, FLA. — Monster Beverage Corp., Corona, Calif., plans to acquire nearly all the assets of Vital Pharmaceuticals, the owner of the Bang Energy drink business, for approximately $360 million. Vital Pharmaceuticals filed for Chapter 11 bankruptcy protection in October 2022.
Monster Beverage cautioned in a statement July 3 that the asset purchase agreement is subject to certain closing conditions and there is no guarantee it will receive bankruptcy court approval.
Brands owned by Vital Pharmaceuticals include Bang Energy, Vooz Hydration, Redline and Meltdown Energy. The company also has a beverage production facility in Phoenix.
In March, the company named John C. DiDonato interim chief executive officer and chief technology officer of Vital Pharmaceuticals.