WHITESTONE, NY. — BodyArmor Sports Nutrition has launched BodyArmor Flash I.V., a new “rapid rehydration” beverage.

Formulated with a coconut water base, zinc, and vitamins B and C, Flash I.V. is aimed at consumers seeking a post-workout source of carbohydrates and electrolytes with faster rates of reabsorption and hydration. Packaged in 20-oz bottles, the beverage contains more than 2,200 mg of electrolytes and zero artificial flavors, sweeteners or dyes.

“BodyArmor transformed the sports drink category with its better-for-you hydration options and now we’re excited to do the same in rapid rehydration with BodyArmor Flash I.V.,” said Federico Muyshondt, chief executive officer. “We’re always looking to innovate and provide consumers with hydration options they want and need, and we can’t wait to showcase our latest game-changer yet.”

Flash I.V. initially will be available in four flavors: grape, strawberry kiwi, orange and tropical punch. The product has launched in select regions, with plans for a national rollout in retailers and on Amazon in 2024.

“We may not be the first product in this rapidly growing space, but we plan to be the best — and that ultimately starts with taste,” Mr. Muyshondt said. “Consumers want products that not only work hard for them but actually taste good, too. We’re confidently entering this category because we know that Flash I.V. tastes better than any other rapid hydration product out on the market today.”