KANSAS CITY — Beverage brands are releasing summertime offerings.
Monster Beverage Co. is expanding its Rehab Monster assortment of energy-plus-recovery drinks. Rehab Monster Watermelon “combines the perfectly sweet and tangy watermelon flavor with incredible recovery benefits to create the perfect formula for the drink of the summer,” said Dan McHugh, chief marketing officer of Monster Energy. The beverage contains caffeine, electrolytes, coconut water, vitamins and antioxidant botanicals, including milk thistle and quercetin.
Zero-sugar soft drink brand Zevia is adding a pair of seasonal flavors to its lineup, inspired by classic sodas. Fruit punch and orange cream will be available at select retailers throughout the summer.
“We are thrilled to launch our limited-time summer flavors,” said Paddy Spence, chair and chief executive officer of Zevia. “At Zevia, we focus on delivering great taste through fun, fresh and sometimes unexpected flavors inspired by our consumers and this time, by the season. These latest flavor innovations tap into the joy of summertime, offering everyone refreshment and variety to sip on, without the sugar.”
Coconut water brand Vita Coco is introducing its first juice offering. Vita Coco Coconut Juice, packed in aluminum cans, is available in two flavors: original with pulp and mango.
“Coconut Juice propels us into a new category, while allowing us to bring the power of coconuts to new consumers,” said Jane Prior, chief marketing officer at The Vita Coco Co. “A sweeter canned option of our hydrating and nutritious coconut water expands our consumption occasions by offering refreshing, bold flavors that pack the biggest tastebud punch.”
