SAN DIEGO — Snack startup Chasin’ Dreams Farm is slated to appear on the new television reality series “Billion Dollar Idea” on Fox Business Network. The episode will air on May 3.
Chasin’ Dreams Farm, which offers popped sorghum snacks, is among more than a dozen businesses selected to participate in the competition, hosted by Bai Brands founder Ben Weiss. Six entrepreneurs will be invited to Mr. Weiss’ entrepreneurial idea lab, The Basement, to vie for his investment of up to $1 million and mentorship.
Sydney Chasin, founder and chief executive officer of Chasin’ Dreams Farm, uses terms like “quasi-indulgent” and “snackvention” to describe her products, which feature regeneratively farmed sorghum, a drought-resilient crop, that is air-popped and lightly coated with tapioca syrup and seasonings. Varieties include sweet and salty, cocoa and cinnamon. Resembling miniature kernels of popcorn, the products are significantly lower in fat than leading ready-to-eat popcorn brands, corn-free and with no hulls.
Mr. Weiss founded Bai, a line of ready-to-drink beverages formulated with coffeefruit, in his New Jersey basement in 2009. He sold the business to the Dr Pepper Snapple Group for $1.7 billion in 2016.