BOSTON — Ocean Spray Cranberries, Inc. is expanding its portfolio of juice offerings.
New Frutas Frescas are formulated with fruit juice and contain fewer calories and sugar than leading juice drinks, according to the company. Flavors include cranberry pineapple passion fruit, cranberry lemon raspberry and cranberry raspberry pear. The beverages provide 100% of the recommended daily value of vitamin C and have 45 or 50 calories per serving.
Two new flavors join Ocean Spray’s 100% Juice lineup. The addition of cranberry elderberry and cranberry watermelon marks the first extension of the line in four years. The company also is adding 64-oz bottles to the Growing Goodness line of functional children’s drinks.
All of the products are launching at Walmart stores nationwide. The suggested retail price of Ocean Spray Frutas Frescas is $2.98 per 64-oz bottle. Ocean Spray 100% Juice is available for $3.28 per 64-oz bottle, and Ocean Spray Growing Goodness 64-oz bottles are $2.98.
“We are excited to expand Ocean Spray’s better-for-you offerings at Walmart,” said Katrina Graves, senior brand manager at Ocean Spray. “The launch of Frutas Frescas adds to our product portfolio a new line of juice drinks with fun flavor combinations and the reduced calories and sugar our consumers are looking for, while the expansion of 100% Juice and Growing Goodness juice drinks gives us the opportunity to share new variations of our consumer favorites.”