NEW YORK — Vita Coco is introducing Vita Coco Boosted, a coconut water beverage with MCT oil and caffeine.
The drink blends coconut water and coconut cream with coconut-derived MCT oil, 40 mg of caffeine from tea, potassium and B vitamins. Formulated with no added sugar, Vita Coco Boosted comes in three café-inspired flavors: vanilla latte, coconut chocolate and chai. All three varieties contain 130 calories and 8 grams of sugar.
“We all need more energy and focus now more than ever, and the launch of Boosted could not be better timed,” said Michael Kirban, co-founder and chief executive officer of Vita Coco, a brand of All Market Inc. “MCT as a functional ingredient has grown more than 250% in the last year, and our unique combination of replenishing coconut water with energizing coconut MCT oil offers consumers a versatile product that can be enjoyed as a sidekick to your coffee, an addition to your morning smoothie or any time you need a pick-me-up.”
Vita Coco Boosted comes in 16.9-oz cartons and is available nationwide in single-flavor 12-packs for $34.99 or multi-flavor three-packs for $8.99. The beverages are also available in select Walmart stores and will roll out to select Whole Foods Market stores starting in March for a suggested retail price of $3.29 per carton.