BOSTON — Ocean Spray Cranberries, Inc. is introducing B1U, a new functional beverage line made with simple ingredients and bottled in recyclable packaging. B1U is launching with a collection of four functional infused waters made without sugar or artificial sweeteners.
The “I need a boost” beverage is watermelon cucumber infused water with 60 mg of black tea caffeine and 0 calories.
The “I need rhythm” drink is strawberry basil infused water with 8 grams of plant-based fiber and 20 calories.
The “I need immunity” variety is lemon chamomile infused water with 22 mg of zinc, 128 mg of vitamin C and 0 calories.
The “I need power” flavor features peach kiwi infused water with 10 grams of protein and 45 calories.
"The functional beverage category continues to be driven by health-conscious consumers who know their food is fuel for living a healthy life and are interested in a holistic approach to well-being," said Kim McAllister, director of core innovation at Ocean Spray. "We are excited to offer the B1U brand as an innovative new entrant into the fast-growing infused water category that is forward-thinking, tasty and nutritious and will inspire customers to try it and choose it again and again."
B1U beverages are available in 16-oz recyclable bottles for $2.49 at select Target stores this month and will roll out to select Walmart stores in December. Ocean Spray plans to debut additional drinks under the B1U brand in the future, the company said.