Conagra’s Birds Eye, Gardein, Healthy Choice and Marie Callender’s brands have developed new offerings to capitalize on the growing popularity of plant-based products. Flexitarians, in addition to vegetarians and vegans, continued to drive growth in the category with nearly 40% of Americans looking to incorporate more plant-based foods into their diets, according to Conagra Brands.
Other dietary preferences also have driven innovation from the company, including new gluten-free, vegan, vegetarian, keto and paleo products from Conagra’s Blake’s, Evol and Healthy Choice brands.
“Today, consumers are following both preferred and prescribed dietary guidelines that best fit their lifestyles and needs,” Conagra Brands said. “Whether you are eating keto-friendly or on a low-carb meal plan, reducing the gluten in your diet or sticking to an all-vegan consumption, brands including Evol and Blake's have created delicious, on-trend options.”
Finally, indulgent snacking has increased more than 8% during the coronavirus (COVID-19) pandemic, according to The NPD Group, as consumers seek comfort in sweet and savory foods and snack more throughout the day. Conagra Brands has responded with several new snacks from its Orville Redenbacher’s, Slim Jim and Snack Pack brands.
“Another trend that remains popular during this unprecedented time: eating several small meals versus the once standard three meals a day,” Conagra Brands said. “Consumers love snacks that are quick and tasty. The latest snacking creations from Snack Pack, Orville Redenbacher's and Slim Jim are sure to satisfy cravings with a range of delicious, on-the-go options.”
