WALNUT CREEK, CALIF. — David Stis has been named senior vice president and chief customer officer at Del Monte Foods Inc.

He joins the company from Dean Foods, where he was vice president of sales. Before that, he was senior vice president of field sales at Glanbia Performance Nutrition, one of the largest sports nutrition companies in North America. He also spent more than 20 years at PepsiCo – Frito Lay, in several sales leadership positions.

In his new role, Mr. Stis will oversee Del Monte’s sales in all channels, including retail grocery and foodservice.

“We’re excited to have David on board to drive top-line sales growth and help lead the execution of our key commercial strategies,” said Greg Longstreet, president and chief executive officer at Del Monte Foods. “David’s initial focus will be to strengthen the sales of our core products and expand sales of our new products within traditional categories, new categories and emerging sales channels.”

New categories Del Monte Foods plans to expand into include frozen foods and refrigerated deli. New sales channels include convenience and foodservice, Mr. Longstreet said.