WALNUT CREEK, CALIF. — Del Monte Foods, Inc. is delivering a new meal starter solution to support the one-pot meal trend.
Under its College Inn brand, Del Monte is introducing Simple Starter, a seasoned meal starter made with College Inn stock, herbs and seasonings. To prepare a one-pot-meal with the product, consumers may add protein and vegetables, simmer and then serve.
College Inn Simple Starter comes in three flavors: savory chicken, hearty beef and Mexican style.
The savory chicken Simple Starter features a blend of chicken stock and vegetable stock made with concentrates of onion, celery root and carrot. The stock also includes olive oil, onions, garlic, black pepper, sage, thyme, vegetable stock, turmeric, bay leaves, white vinegar and rosemary. Each ¼-cup serving contains 15 calories and 1 gram of protein.
The hearty beef variety is made with beef stock, olive oil, beef fat, burgundy wine, tomatoes, carrots, onions, celery and black pepper. Each ¼-cup serving contains 20 calories and 1 gram of protein.
The Mexican style Simple Starter contains a combination of vegetable stock, tomato, garlic, poblano peppers, guajillo peppers, ancho chile peppers, onion, soybean oil, cumin, chipotle, cayenne pepper, lime juice and oregano. Each ¼-cup serving contains 15 calories.
“College Inn is excited to unveil our new Simple Starter,” said Liam Farrell, vice-president of brand marketing for Del Monte Foods. “As the trend of one-pot meals continues to soar, we anticipate Simple Starter becoming a creative solution to busy consumers’ wants and needs for simple-to-make weeknight meals. Not only is it super easy to use, Simple Starter creates nourishing and delicious, full-flavor meals that will have family and friends thinking you spent all day in the kitchen.”
College Inn Simple Starter is available in 24-oz cartons that contain about 11 servings each and retail for around $3.50.