Maine Crisp was founded in 2014.

Premium and seasonal represent opportunities.

Reaffirms full-year financial targets.

Plan increases regions to five from three and includes leadership changes.

Company wants to play in the category long term.

Executives discuss consumer trends and new coffee formats.

Company eyes $250 million in cost savings.

Spicy offerings are a growth driver for the flavor company.

Company reduced its full-year sales guidance following weak third-quarter results.

Will streamline logistics, warehousing.